If you are a working mother (or even housewife) and you want to go back to school to earn a degree and get a job but you ...
Article Stats
New Today: 97
Last 30 Days: 2,474
Total Published: 21,313
Total Pending: 372
Contributing Authors: 6,970
Article Views: 12,898,465
Welcome to UnArchived Articles
All articles contributed by Katie Marcus |
1. 4 Steps to Create Brand Equity Small and large businesses alike know how important brand equity is in today’s overcrowded market. They know this even if they do not know exactly what it entails. Read more... Katie Marcus - Oct 10, 2009
( 99 / 99 )
[ Advertising ]
2. 5 Best Brochure Graphic Design Techniques Do you need great ideas for the graphic design of your brochures? Well, in my experience in brochure printing, I have seen five great graphic design techniques that always work and have never failed to attract people. Read more... Katie Marcus - Oct 08, 2009
( 201 / 300 )
[ Marketing ]
3. 5 Pointers in Designing Custom Greeting Cards Do you need a couple of pointers in designing your own custom greeting cards? Well look no further. For your reference, I have listed down five great tips on how to design your own custom greeting cards from home. Read more... Katie Marcus - Oct 02, 2009
( 59 / 359 )
[ Marketing ]
4. Accessories Your Custom Notepads Should Have When you print notepads with personalized designs, do you ever think to add accessories to it? Yes, there are in fact a few great accessories that custom notepads can have to make them a bit easier to use and better looking as well. Read more... Katie Marcus - Aug 25, 2009
( 129 / 488 )
[ Advertising ]
5. Add Humor to Your Posters Humor works. This is easily the best advice I got from poster printing companies. Humor is universal, which means it cuts across sectors. A humorous quip or a funny image will elicit a smile from both the young and the old and from both sexes. Read more... Katie Marcus - Aug 03, 2009
( 123 / 611 )
[ Advertising ]
6. Advertising Ebb and Flow Most activities we take part in experience ebb and flow - a period of high activity and a period of low activity. This is true in weight lifting where you work a muscle group hard one day and then have a rest and recovery day the next. Read more... Katie Marcus - Nov 20, 2009
( 13 / 624 )
[ Advertising ]
7. An Effective Marketing Message for Your Collaterals People buy things according to what they have ve read in marketing collaterals. No matter how much they get thrown, marketing messages do get read and noticed by their target audiences. Read more... Katie Marcus - Jul 28, 2009
( 144 / 768 )
[ Marketing ]
8. An Irresistible Offer as Part of Your Marketing Tools Next to making a sale, marketing is one of the most significant processes in any business. Although more often than not, common marketing and promotion practices for one’s business is mostly ineffective and inefficient. Read more... Katie Marcus - Aug 18, 2009
( 131 / 899 )
[ Marketing ]
9. Applying Photoshop Magic on Your Brochures Do you want your brochure designs to look better and greater than they were before? Well then, before you go on to send your designs to the brochure printer, try doing several tweaking first. Read more... Katie Marcus - Jul 22, 2009
( 350 / 1,249 )
[ Advertising ]
10. Arming Your Catalogs Against a Rainy Day Have you prepared your printed catalogs for a rainy day? Are they protected from rain, snow, dirt and even physical attacks? Well, if they are not, then it is time to know the proper way to defend your advertising material for a “rainy day”. Read more... Katie Marcus - Oct 16, 2009
( 79 / 1,328 )
[ Marketing ]
11. Avoid Getting Your Collaterals Trashed Therefore, your posters do not seem to make the cut as far as generating new leads is concerned. It does not seem to attract any newcomer leads to your business. Read more... Katie Marcus - Jul 24, 2009
( 104 / 1,432 )
[ Marketing ]
14. Color Printing need not be too Expensive When on a budget, most businesses often ignore full color printing for their marketing collaterals. This is because it is the most expensive choice when it comes to printing. Read more... Katie Marcus - Jul 21, 2009
( 142 / 1,796 )
[ Advertising ]
15. Creating Brochures for Special Events Brochure printing is not just reserved for general advertising and public relations. Special events for your business or career may also merit a stint if you want to take advantage of the tool. Read more... Katie Marcus - Nov 17, 2009
( 11 / 1,807 )
[ Advertising ]
16. Custom Catalogs for All Business Situations There are custom catalogs out there for all business situations. All you really need to know is how to tweak the design of your custom catalogs and adjust them for printing. Read more... Katie Marcus - Aug 05, 2009
( 144 / 1,951 )
[ Advertising ]
17. Custom Folders that Never Fail Are your custom folders failing? Are you not getting the reactions that you want from presentation folders? Well, whatever kind of folder you are having printed, their failure can be easily remedied. Read more... Katie Marcus - Aug 28, 2009
( 133 / 2,084 )
[ Advertising ]
18. Design a Catalog that Gets Orders Custom catalogs are supposed to look good. Furthermore, they are definitely supposed to bring in profits, too – lots of it. Read more... Katie Marcus - Oct 14, 2009
( 69 / 2,153 )
[ Advertising ]
20. Do It Yourself or DIY Brochures Creating brochures does not need a big amount of cash. In fact, printing them by yourself for your own marketing campaign would not cost you a lot. Read more... Katie Marcus - Oct 30, 2009
( 49 / 2,347 )
[ Advertising ]
21. Do Your Customers Quickly Change on You? I would d swear that some customers seem to specifically wait until I think I know what it is that they want to change on me. People are changing all the time. Each day can yield some very different results. Read more... Katie Marcus - Sep 29, 2009
( 66 / 2,413 )
[ Marketing ]
22. Do Your Customers Trust You? One of the most important facts you need to understand when marketing to your target clients and customers is that they won’t buy from you if they do not feel safe. This means that you have to make them feel secure. Read more... Katie Marcus - Sep 11, 2009
( 121 / 2,534 )
[ Advertising ]
23. Do-It-Yourself Custom Business Cards I am a huge fan of custom business cards! But too many small businesses produce amateurish cards, and without having met the business people, I am already left with a bad impression. Read more... Katie Marcus - Nov 09, 2009
( 43 / 2,577 )
[ Advertising ]
24. Extending the Life of Your Brochure Your marketing collaterals are very important tools as they provide your target clients with information about you. The longer your target clients see and read what you have to offer, the more they will be inclined to try you out. Read more... Katie Marcus - Aug 06, 2009
( 121 / 2,698 )
[ Advertising ]
25. Extra Special Features to Use in Printed Catalogs Catalog printing can often get boring as time goes by. As you create printed catalogs over and over again, you may think that you are producing just endless lists of meaningless products and prices. Read more... Katie Marcus - Aug 06, 2009
( 134 / 2,832 )
[ Advertising ]
26. Focused and Unfocused Marketing You can divide marketing up into a wide variety of categories. It can be based on the way it is meant to appeal to someone. Moreover, even within those categories you can reduce things down even more into other subcategories. Read more... Katie Marcus - Oct 03, 2009
( 99 / 2,931 )
[ Marketing ]
27. Folded versus Unfolded Business Cards When you print business cards, you may find that you have the choice to have a folded or an unfolded one. This is a nice alternative feature in printing this marketing tool, where an extra flap is added to give it extra space. Read more... Katie Marcus - Aug 14, 2009
( 100 / 3,031 )
[ Advertising ]
28. Getting Started with Your Custom Business Card Don't you know how to get started with your custom business card? Are you lost and clueless about business card design? Well, you do not have to be clueless no more. Read more... Katie Marcus - Sep 15, 2009
( 97 / 3,128 )
[ Advertising ]
29. Go Straight to the Point No matter what kind of marketing you do, you always want to get straight to the point as fast as possible. Marketing is about getting people’s attention as fast as you can and letting them know exactly what you are trying to tell them. Read more... Katie Marcus - Oct 05, 2009
( 81 / 3,209 )
[ Marketing ]
30. Great Marketing Means to Buy Your Clients If you want to be successful in your business, you should be willing to buy your customers. Do not get me wrong. This does not mean that you literally pay your clients and prospects to get them to spend their money with you. Read more... Katie Marcus - Jul 23, 2009
( 150 / 3,359 )
[ Advertising ]
31. How Much Will Having Direct Mail Cost A direct mail campaign is considered one of the most effective strategies to use in marketing any business. However, sometimes, not too many business owners use it. Read more... Katie Marcus - Aug 11, 2009
( 242 / 3,601 )
[ Marketing ]
32. How Poster Printing Matters in Your Advertising Campaign Some people are already asking if poster printing is still practical in today's world of digital media. In fact, you might say that a lot of people are now favoring more digital and interactive media. Read more... Katie Marcus - Sep 05, 2009
( 110 / 3,711 )
[ Advertising ]
33. How to Create a Truly Customized Catalog Many people only think they are doing custom catalog printing. In reality they are just doing what most other people are doing, using templates and boring pre-made layouts. Read more... Katie Marcus - Oct 24, 2009
( 46 / 3,757 )
[ Advertising ]
34. How to Estimate Your Marketing Costs One way to calculate your marketing and promotional costs is to hire an agency, for example a brochure printer, to represent your brand image. They should be the one to provide you a package for your promotional needs. Read more... Katie Marcus - Jul 29, 2009
( 203 / 3,960 )
[ Marketing ]
36. How to Give Your Catalog a Makeover Generating sales using your catalogs requires at least an annual catalog makeover. For many businesses, much more frequent changes are being made on advertising materials or marketing tools. Read more... Katie Marcus - Oct 21, 2009
( 65 / 4,167 )
[ Advertising ]
37. How to Make Strong Catalogs Strength, it is quite an admirable trait in people as well as in things. It is this kind of trait that I like in my catalogs as well. Strong catalog printing means greater success in marketing. Read more... Katie Marcus - Sep 22, 2009
( 101 / 4,268 )
[ Advertising ]
40. How to Write a Great Marketing Message A successful marketing campaign depends on the message conveyed. This means having the right message delivered at the right time to the right customers. Read more... Katie Marcus - Jul 28, 2009
( 161 / 4,663 )
[ Marketing ]
41. How Your Color Brochures Should Perform Brochure printing is not just a “printing activity” in itself. It is a performance of sorts, with your color brochures as the main performer. Read more... Katie Marcus - Nov 02, 2009
( 41 / 4,704 )
[ Advertising ]
42. How Your Products should be Displayed in Catalogs Catalog printing is as much an art as a practice in logical spacing and reasoning. While it can be simple to have a catalog with one product image per page, it is of course far more economical to print two or four for every page. Read more... Katie Marcus - Oct 13, 2009
( 80 / 4,784 )
[ Advertising ]
43. Identify the Things You can Design Best The smaller a company is, the more likely it becomes that a single person is going to be handling all of the marketing design work. I have seen many different companies where one person took care of all of it. Read more... Katie Marcus - Sep 17, 2009
( 102 / 4,886 )
[ Arts & Entertainment ]
44. Important Parts of a Booklet When booklet printing, you always have to have a few important key parts present in your design. Even if they are cheap booklets or luxury booklets, these parts are and should always be present to make the booklet complete. Read more... Katie Marcus - Jul 15, 2009
( 127 / 5,013 )
[ Advertising ]
45. Improving the Characters and Words of Your Booklets One major thing that you will edit in terms of booklet printing and design are your characters and words. The images are not the only ones that need enhancing when booklet printing, since of course, text content is a major thing. Read more... Katie Marcus - Nov 03, 2009
( 24 / 5,037 )
[ Advertising ]
46. Innovate Your Business by Taking Risks Studies show that price is never a determining factor. Customers are always willing to pay a little bit more as long as they know that they are buying a superior product or service. Read more... Katie Marcus - Sep 12, 2009
( 54 / 5,091 )
[ Services ]
47. Keep Customer Convenience in Mind The burden is always going to be on your shoulders when it comes to making a sale. The more work a customer has to do in order to buy something the more likely it is they will end up just giving up and going somewhere else. Read more... Katie Marcus - Sep 04, 2009
( 85 / 5,176 )
[ Customer Service ]
48. Knowing the Specifics about Posters A poster is a large, often colorful image that you put up on the wall at a variety of different specific locations. They often combine eye-catching images with simple message in order to achieve maximum results. Read more... Katie Marcus - Aug 24, 2009
( 91 / 5,267 )
[ Advertising ]
49. Learning How to Prepare Your Label Designs Reviewing the design for label printing is not just a matter of looking at the color labels as they are. Like label printing itself, it is important to have a system that checks each of the important aspects for a label design. Read more... Katie Marcus - Oct 01, 2009
( 68 / 5,335 )
[ Marketing ]
50. Make Your Marketing Efforts Work for You Marketing using any campaign such as poster printing or brochure printing is indeed promising if you want to succeed in your line of business. Nevertheless, your poster printing for example can only be effective with the right mailing list. Read more... Katie Marcus - Oct 29, 2009
( 49 / 5,384 )
[ Marketing ]
52. Never Send Just One Postcards are not meant to be a single marketing push. They are uniquely different from most forms of marketing for this very reason. Read more... Katie Marcus - Nov 17, 2009
( 27 / 5,619 )
[ Marketing ]
53. Passing the Torch From the little kids opening up lemonade stands, to the teenagers mowing lawns during the summer, or creating online businesses, our world is filled with children taking their first steps into the world of business. Read more... Katie Marcus - Nov 13, 2009
( 40 / 5,659 )
[ Advertising ]
55. Plan or Planning, Which is More Important Educated marketers who are degree-holders and attended formal business schools would tell you that having a business plan is necessary. That it is very important for businesspersons to have one. Read more... Katie Marcus - Sep 29, 2009
( 108 / 5,886 )
[ Small Business ]
56. Poster Printing Problem Prevention Poster printing presents particular problems. The larger than normal print size means you need to answer several questions before sending your order off to the presses. Read more... Katie Marcus - Nov 06, 2009
( 27 / 5,913 )
[ Advertising ]
57. Power Marketing Through Folded Postcards You may have heard of using post card printing as a tool for business marketing. What if I tell you however that you can upgrade this kind of advertising tool to a better and more powerful level through folded postcards? Read more... Katie Marcus - Sep 25, 2009
( 128 / 6,041 )
[ Marketing ]
58. Powerful Words in Your Booklet Copy You probably have used brochures, catalogs, door hangers, marketing letters and other forms of advertisements to promote your business. However, have you ever thought about booklet printing? Read more... Katie Marcus - Oct 20, 2009
( 115 / 6,156 )
[ Marketing ]
59. Presenting Your Marketing Message in Notepads Marketing notepads are very different from other marketing materials out there. Hence, it needs a different kind of way to present its marketing message. Read more... Katie Marcus - Aug 07, 2009
( 154 / 6,310 )
[ Marketing ]
60. Proper Planning to Print Cheap Catalogs The goal that I would like to help you achieve in this article is to print cheap catalogs. This is something that most of us are trying to do these days just to help out a bit with the business finances. Read more... Katie Marcus - Oct 09, 2009
( 64 / 6,374 )
[ Marketing ]
61. Reference Guides for Brochure Printing Are you looking for help in regards to your color brochures? There are a lot of help resources for brochure printing online, but it can be hard to know the ones that are reliable and the ones that are just full of BS. Read more... Katie Marcus - Oct 23, 2009
( 51 / 6,425 )
[ Advertising ]
62. Should You Bury or Revive a Dying Business Do you have a dead or a slowly dying business? You have two options: either bury it or revive it. The decision is entirely yours. If you want to cut your losses, the best option is to just cut clean. Read more... Katie Marcus - Sep 16, 2009
( 86 / 6,511 )
[ Management ]
63. Size Matters in Printing Business cards As you may well know, a business can conducted not only on a locality but also more importantly, on a much larger scale. It is no longer surprising that you can market and do business with someone from a different country. Read more... Katie Marcus - Sep 03, 2009
( 204 / 6,715 )
[ Advertising ]
64. The Art of Custom Brochure Printing Custom brochure printing is a creative process. It is not of course the process to mass produce factory made print brochures. No. It is your own project and you must do it with care and personal attention. Read more... Katie Marcus - Oct 31, 2009
( 50 / 6,765 )
[ Advertising ]
65. The Basics of Label Printing The product labels that adorn your products are very important to how well your products sell. The product label is either the first and only marketing or sales pitch customers see. Read more... Katie Marcus - Jul 16, 2009
( 153 / 6,918 )
[ Advertising ]
66. The Basics of Marketing for Small Businesses Any expert can tell you that the very essence of marketing is to know your target market. This means that you have to understand your clients and customers as well as their needs. Read more... Katie Marcus - Oct 15, 2009
( 110 / 7,028 )
[ Marketing ]
67. The Best Kind of Niche Marketing If you plan on trying to find a good niche market, you have to also be aware of the best ways to market to them. Niche market is so effective for a company because of the marketing it allows you to do. Read more... Katie Marcus - Aug 10, 2009
( 113 / 7,141 )
[ Marketing ]
69. The Contents of an Event Brochure With more real estate than postcard printing yet smaller than a booklet, brochures allow for the perfect size in giving just the right amount of information to reel in a customer. Read more... Katie Marcus - Nov 07, 2009
( 23 / 7,304 )
[ Advertising ]
70. The Good and the Bad in Brochure Printing Brochure printing has good sides and bad sides to it. There are plenty of benefits that your business or project can reap from printing brochures, but equally you will need great effort and sacrifices to make it work. Read more... Katie Marcus - Sep 24, 2009
( 106 / 7,410 )
[ Advertising ]
71. The Many Different Forms of Marketing Marketing deals with so many different things, you just cannot simplify it into a single kind of advertisement. I have seen many occasions when I felt a company was attempting to do just that. Read more... Katie Marcus - Nov 19, 2009
( 13 / 7,423 )
[ Marketing ]
73. The Types of Brochures to Help You in Business There are many types of print brochures for different types of purposes. From information types to advertising types, brochures are quite the flexible tools for many fields. Read more... Katie Marcus - Nov 13, 2009
( 22 / 7,629 )
[ Advertising ]
75. Things to Consider in Postcard Printing Even on a shoestring budget, you can always launch effective marketing campaigns for your business with the use of postcard printing. There are a hundred and fun ways to promote your business through color postcard printing. Read more... Katie Marcus - Oct 22, 2009
( 61 / 8,063 )
[ Advertising ]
76. Things to Consider When Teaming Up With Charities An old and effective method of marketing has to do with teaming up with a charity of some kind. Businesses do this because it can easily help improve their image, and help them improve their community. Read more... Katie Marcus - Sep 19, 2009
( 97 / 8,160 )
[ Services ]
77. Things to Do Before Getting Your Brochure Printed Brochures have a big impact on any business. They have the ability to drive a business to the peak of success. They are used as a way of connecting to their customers and conveying the image of the company it represents. Read more... Katie Marcus - Nov 11, 2009
( 16 / 8,176 )
[ Advertising ]
78. Things to Keep with You at All Times There is naturally going to be two different ways of getting clients. The first is by going out and finding them and the second is by knowing what to do when the opportunity comes along. Read more... Katie Marcus - Aug 17, 2009
( 113 / 8,289 )
[ Advertising ]
80. Tip for Powerful Marketing Business Cards Does your business card actually do what it is supposed to do? Do you have business cards that work hard to accomplish your goals? Do you carry a business card that amply represents you and your company? Read more... Katie Marcus - Aug 13, 2009
( 153 / 8,541 )
[ Marketing ]
81. Tips for Brochure Printing Templates Almost anywhere that you go, you can find a custom brochure. In the bank, at a restaurant, in a souvenir shop, and in many offices are just a few places where you will encounter such type of marketing tools. Read more... Katie Marcus - Nov 12, 2009
( 15 / 8,556 )
[ Advertising ]
82. Tips for Your Postcard Templates Templates give a company the ability to create larger numbers of advertisements much faster than they would otherwise be able to. They can bring out existing templates to keep the process simple and easier. Read more... Katie Marcus - Sep 02, 2009
( 105 / 8,661 )
[ Marketing ]
83. Using Marketing Materials in Promoting Social Awareness Your marketing collaterals such as your posters or custom posters are more than just promotional materials that help to increase your business profits. They can also be effective tools for your company to improve on your image through social ... Read more... Katie Marcus - Aug 01, 2009
( 147 / 8,808 )
[ Marketing ]
84. Warning Signs When You Print Cheap Catalogs There is actually such a thing as “too cheap” in terms of catalog printing. In people’s search for that bargain deal and cheap catalogs, sometimes some options are just not worth the price, even the cheap price. Read more... Katie Marcus - Oct 27, 2009
( 94 / 8,902 )
[ Advertising ]
85. Ways to Improve on Your Business Cards There are thousands if not millions of businesses out there competing in the market. However, not everyone is successful enough to remain active in the commercial industry. Read more... Katie Marcus - Sep 18, 2009
( 72 / 8,974 )
[ Marketing ]
86. What Do You Write in Your Posters Normally, a poster that is posted in ubiquitous places would definitely attract attention. Nevertheless, more than the pictures and graphics to pique the interest of your target clients, what would surely make them stay a little more is your message. Read more... Katie Marcus - Sep 10, 2009
( 106 / 9,080 )
[ Marketing ]
87. What is Branding and Its Use for Your Business You have a lot of competitors. In fact, with so many so-called companies cropping up the Internet, you find yourself categorized with companies printing custom business cards. Read more... Katie Marcus - Jul 16, 2009
( 458 / 9,538 )
[ Advertising ]
88. What is Direct Mail and How Can You Make It Effective? Unless you can get at least 1 to 3% response rate from your direct mail, your marketing campaign can be an effective one indeed. Direct mail marketing is cost effective as it only amounts to at least a dollar when mailing. Read more... Katie Marcus - Oct 28, 2009
( 63 / 9,601 )
[ Advertising ]
89. Why Are Envelopes So Important? Many businesses will continue to have a need to contact their customers via mail. Therefore, envelope printing will be an important printing decision for a long time to come. This is a marketing move fraught with errors. Read more... Katie Marcus - Nov 20, 2009
( 10 / 9,611 )
[ Advertising ]
90. Words to Remember When Writing Poster Message Words do have an impact, especially when integrated in your marketing collaterals such as posters. We have heard this before from many expert marketers, and we know for a fact that this particular wisdom is true. Read more... Katie Marcus - Jul 30, 2009
( 128 / 9,739 )
[ Marketing ]
92. Your Clients Perception of You Makes All the Difference Whether you have a business going or you are a service provider as your career, business cards are staples in any profession and industry. In fact, everyone constantly trades custom business cards on a regular basis. Read more... Katie Marcus - Oct 06, 2009
( 84 / 9,853 )
[ Marketing ]
