The Green movement often occupies controversial and difficult terrain. By way of example, throughout this year, the US Congress will be discussing a carbon trading regulatory scheme designed to cut carbon emissions in an effort to combat global warming.
Meanwhile, skeptics are increasingly seeing their viewpoint heard. Case in point: Czech President Vaclav Klaus, an economist by training, contends that the regulatory ambitions of today's global warming activists are caused by a communist impulse. He cites a number of influential scientists who question the link between carbon output and temperature increases. Or, more precisely, he cites research indicating that the causality runs the opposite direction in that escalating temperatures cause higher carbon capture in the atmosphere.
With this backdrop, it is no small wonder that the green community encompasses such divergent beliefs over strategy. Many of these differences relate to fundamentally opposed worldviews about the role of technology. Ironically though, it is technology itself that holds the hope of empowering the whole green community to achieve its aims.
Indeed, many green organizations could benefit from the use of new technologies that empower communication. From free conference call technology such as Rondee.com that enable easy to deploy teleconferencing to next generation email newsletter applications, there has never been a more ideal time to use new technologies to further the green vision.
Utilize online networking tools
The most successful green lobbying organizations create networks of supporters who believe in their values and mission. While the term networking frequently gets an undesirable reputation, the simple reality is these networks can provide significant aid. Today in the Bay Area, the expectation is that professional people will have at least a basic profile on Linked In.
Meanwhile, other networking applications such as Facebook are starting to experience adoption by more professional users. These applications also offer a relatively easy way of increase your network.
Leverage a free conference calling service
In the last few years, there has been increasing levels of collaboration between geographically diverse green lobbying groups. One underlying reason for this trend has been reduced air travel costs – a trend that may now be going the opposite direction with leaping oil costs.
A separate driver is the flourishing of free conference calling services. Most of these services, including those offered by Rondee.com work on the same core method. They provide you a PIN and a toll number to call. If all conference call participants dial the same number and enter the same code, they are placed into the conference phone call.
Deploy an automated electronic newsletter platform
It wasn't too long in the past that sending out an email newsletter was time consuming and difficult. That has now changed. On-line services such as Jangomail, Mynewsletterbuilding, and Campaign Monitor are making it feasible to create templated and scalable newsletters. These services reduce the work load by at least eighty percent and in so doing allow green organizations to concentrate on content creation as opposed to content delivery.
Investigate desktop sharing technologies
Some green advocacy groups have far flung leadership groups, and it is impractical to expect in person meetings. Technology is solving this problem by way of desktop sharing. Whether it's displaying a PowerPoint document illustrating the group's development plan or a spreadsheet showing the performance desktop sharing can be quite useful for not a few green groups.
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