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Articles » Business » 7 strategies to augment the performance of your not-for-profit organization
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- Article Views: 125
- Word Count: 540
- Date Contributed: Mar 28, 2008
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| 7 strategies to augment the performance of your not-for-profit organization |
When it comes to innovation and management strategies, most of the business press and news focus on for-profit firms. Yet, non-profits constitute a very large segment of our economy. According to the Urban Institute's National Center for Charitable Statistics, just the public charity sector alone accounts for over $1 trillion in aggregate revenue. There are approximately one million public not-for-profits and private foundations registered with the IRS.
Notwithstanding these noteworthy statistics, many nonprofits struggle to effectively manage. This article reviews seven insights from the field nonprofit management.
Use technology strategically
New developments in Internet and phone technology are making it increasingly easy for nonprofits to save on travel costs and increase collaboration. Desktop sharing apps are becoming more functional and allow nonprofit managers to instantly create virtual meetings across geographically dispersed groups. Likewise free conference calling companies such as Rondee.com are enabling nonprofits to slice their telecom bills and create better team dynamics and improve coordination with external nonprofits.
Stay focused
The most effectively managed nonprofits are ones that stay clearly focused on their mission and do not allow their staff and leadership to get enmeshed in peripheral goals. Most nonprofits operate under significant resource constraints. Addressing three goals with total effort will generally yield superior results compared to going after six goals at 50% effort.
Use data based decision-making practices
One of the most significant trends in the last several years affecting nonprofits has been the escalating reliance on evidence driven decision-making. Nonprofit leaders can apply the same practices to determine what works and what does not work. Increasingly, the hurdle for quality decision-making is rising and reliance on conjecture and theory is being replaced by empirical evidence to justify decisions.
Expand your network
The most successful nonprofit leaders create networks of supporters who share their values and mission. While the word networking frequently gets a bad rap, the fact is that these networks can provide more than just financial support. Crucially, they also provide the psychological support which is so vital to sustaining enthusiasm amongst leaders and volunteers.
Learn how to lobby
Many nonprofits think that lobbying is the domain of for-profit enterprises. While that may be the reality in some situations, many successful nonprofits have developed a real advantage through succeeding in the art of lobbying. Whether to secure needed changes in public policy or the backing of public leaders, lobbying can be an effective method for nonprofits to accelerate traction.
Keep your fundraising focused
Most of the nonprofits that have grown dramatically in the past few decades have done so by concentrating their development on a single type of funding source. The strategy typically employed requires creating messaging and programs tailored to the needs of their primary funding source. Not only is this technique typically more effective than the shotgun method, it enables deeper relationships between the funding channel and the nonprofit.
Multiply through matching
Multiply your fund raising dollars through matching amounts. Most folks know that some employers will match gifts to qualifying nonprofits. Less well understood is the multiplier effect of getting promises from supporters to match the donations of smaller contributors.
The good news is that these tips are not costly. Whether its using free teleconference services or learning methods of how to lobby, nonprofits can increase their performance through these 7 strategies. http://www.rondee.com
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