| Understanding Memories and Emotions are Key to a Successful Online Traffic Formula |
Memories play a major role in how we are impacted. Our memories are stored as pictures. Pictures are easier to access and more meaningful to us than words. They can capture many feelings and emotions in one image. Thus, the famous saying, "A picture is worth a thousand words," is right!
Remembering the written and speken words is a difficult task unless they accompany some emotion invoking pictures. Most people will remember visualizations in their minds first.
In addition to memories, emotions play a critical role in decision making. It is important for marketers to understand that aside from logic and reason, human behavior is mostly influenced by emotions. Emotions are driven by the influence our memories have on us. So, we want our business marketing to spur emotion.
I want you to think of a word such as anger. In what way does this look to you. Was there a picture or just some facts. You probably saw an image. According to scientists, decision making cannot happen without an emotional response. This response comes from the limbic system. Without the emotion, the concious mind is unable to make a decision.
Buyers need to access emotions to shape their behavior. You need emotion to generate consistent traffic. People want to be moved into action. A good marketing approach is to find out how people relate to your product and experiences. These experiences spark certain emotions which drives their behavior.
Ever wonder why you watch a commercial with amazing visuals full of party lights, dancing people and fun; only to find out it is about lip gloss? There are minimal words but lots of emotion. Now the lip gloss in your mind is tied to friends and fun.
Revealing typical emotional responses will give you insight on what you must do and say to succeed in internet marketing. Your customer's feelings about your product is very important.
About the Author:
Trisha Frauenhofer is an online marketing specialist who would love to teach you more. Please go to http://www.squidoo.com/theonlinetrafficformula or to http://www.theonlinetrafficformula.com
Article Source: UnArchived Articles
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