When you are setting up an online business you should take great care over choosing a good domain name. This article looks at how to choose a domain name the smart way.
Top Level Domain
It is best if you use .com as your top-level domain. Generally .net and .org domains are not seen as being as professional as .com domains.
Keyword Optimized – It is good if your domain name contains keywords relating to your topic. This helps your site to rank higher in the search engines. You can use a keyword tool such as the Overture Inventory Search – now Yahoo - to check which keyword combinations are searched more frequently.
Easy to Remember – Your domain name must be easy for visitors to remember and should be memorable so that they can type it correctly into their browser without having to look it up somewhere.
Shorter Name – Although domain names can be up to 67 characters, your domain name should be shorter, preferably seven characters or less. Shorter domain names are easy to remember, easier to type and less susceptible to mistakes. Unfortunately domain names with seven characters or less are harder to come by these days, so you may have to settle for something slightly.
Say It Aloud? - If you need to tell someone your domain name over the phone, will they be able to easily spell it correctly the first time?
No Trademark Conflicts - For goodness sake make sure that your domain name is not infringing upon some company’s trademarks.
A good place to check if a domain name is available is Whois.org. Keep these tips in mind, and you will be well on your way to choosing a good domain name.
Michael Kryzer is an online business expert with a great deal of experience purchasing domain names. Download a Free E-book on Driving Traffic to your New Domain at http://www.online-business-series.com/domains.htm
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