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Articles » Internet Business » Affiliate Programs » Pay Per Click Advertising - Tips For Affiliates

  • Article Views: 951
  • Word Count: 310
  • Date Contributed: Jul 26, 2007

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Pay Per Click Advertising - Tips For Affiliates


If you are running affiliate marketing campaigns at Pay-Per-Click search engines then you can benefit from these pay-per-click advertising tips for improving your campaigns.

Almost every pay-per-click advertising campaign can become more profitable if you try the following tips.


Add Keywords to Boost Traffic

Add more keywords. Generate larger keyword lists using software such as Good Keywords which is free, or Keyword Elite if you can afford it.

Don’t go too broad with your keyword selection. Be sure to only add keyword phrases that will result in targeted visitors who might purchase the product you are promoting.


Always Split Test Your Ads

You are probably not the only affiliate who is bidding to show an ad for that affiliate product. One of the best ways to get your ad showing above the rest is to increase the click-through ratio of your ads. Remember, most advertising networks love ads with good click-through ratios.

The simplest way I know to improve your click-through ratio is to split test all of your ads. Always try at least two versions of each ad. Check the click-through rates for each version, keep only the best ad and then write a new one. Repeat this process again and again, improving your click-through ratio each time.


Use Multiple Advertising Networks

If you have a product that is converting profitably with one pay per click advertising network, try it at the other major advertising networks, including Google AdWords, MSN Adcenter, and Yahoo Sponsored Search.


Target Additional Countries

Maybe until now you have only targeted USA or North America. Once you have found a good product, try promoting the product to additional countries. United Kingdom and Australia are good options and you might also consider Europe and Asia.
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