| Three Valid Reasons for Buying Twitter Followers |
Buying Twitter followers seems unseemly at first. If the point of Twitter is to build relationships and communicate with friends or associates, then purchasing a bunch of strange followers just doesn’t jive. However, in the world of marketing, things are not always what they seem. So here are three valid reasons to purchase followers for your Twitter account.
1. You are selling a variety of products to a broad market and need to get your brand or marketing message in front of as many people as possible. I'm not a huge fan and of this strategy, because I think the level of attention that your tweets will receive will be low. But if your marketing revolves around having extremely wide visibility (under the assumption that a small percentage will do business with you), then this might be a good strategy.
2. You have bumped into your maximum follower count and need more people following you so that you can follow more. Now this is a very valid reason, especially if you're trying to grow your Twitter account quickly.
You can manage your account and help it grow by maintaining around a 1:1 ratio of followers to people you follow. This will require you to follow other users in chunks, and then periodically divest from your account the ones who do not follow you back. So your follower and followee counts will go up and down over time, in a gradual upward trend. This is the cleanest way to grow your account because you'll have fairly tight control of over whom you follow. The downside is that this is a slow process. If building your follower count quickly is critical to your marketing strategy, then buying followers is an advantage because it lets you get on with the business of following other users.
3. Prestige. Twitter has a title for users with more than 10,000 followers. It calls them "whales." If part of your marketing/branding strategy is to appear huge by having tens of thousands of followers, then you can shortcut the process by simply buying followers.
In the long run, I think you need to spend time building a core Twitter follower base that is receptive to your message, or at least relevant to what you do. However, in certain instances such as those discussed above, purchasing followers is a valid marketing strategy.
Learn how to be a Twitter master at http://www.thetwittermarketingblog.com - the ultimate resource for Twitter strategies and advice. No fluff, only hardcore Twitter marketing. If you want to get a jumpstart on your competition, the Twitter management tool I strongly recommend is http://trytweetlater.com.
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