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Articles » Business » Advertising » Promotional Coffee Mugs: How Promotion Should Be

Contributor - Richard Perkins
  • Article Views: 158
  • Word Count: 861
  • Date Contributed: Jul 27, 2009

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Promotional Coffee Mugs: How Promotion Should Be


Coffee houses are always going to be a great place to stop by and hang out since just about everyone loves coffee or tea. All over the country, there are new franchises and companies focused on the idea of coffee. This obviously shows that many people love coffee. Coffee is generally used in many business deals as well, and in personal interactions.

As a business owner, you can promote your business by taking advantage of the popularity of coffee and making promotional coffee mugs.

So how is this going to help you market your business by giving out promotional coffee mugs?

1. As mentioned earlier, many people love to drink coffee. And if you give out free coffee cups, then people will be sure to use them since they love free stuff! You do not have to worry that your business’ mug will just be kept in the drawer or worse thrown out like what many people can do when they receive other promotional items like caps or key chains. How notepads do you really want before they begin junking up your office? Plus, people usually already have plenty of keychains.

2. A promotional coffee mug that has your company's logo on it will likely be used for a long time. Unless they break, people can use you promotional coffee mugs over and over again unlike other items like custom pens and calendars. A pen that has run out of ink is always thrown into the garbage immediately. And you won't see a promotional pen in someones kitchen or on their coffee table if it doesn't write anymore, they will be in the trash! And in instances that people will keep them, they will most probably just be placed in a drawer where nobody can see them. And when that occurs all your advertising dollars have gone out the window, literally. A calendar will only promote your business for one year.

3) Promotional coffee cups are great things to give away if you go to fairs and festivals. Possible customers will love them. People will pass by on pens and key rings since they get those every the time. And if they were really honest, people like the idea of getting something bigger for free than they do if it's tiny. free coffee mugs can be used all year long since there is never a time of year you can't use one, unlike calendars which are only really good at the beginning of the year.

4. Promotional coffee mugs are great giveaways to your clients during Christmas. There is never any trouble in purchasing, wrapping and distributing your item. Unlike a shirt with your logo, a mug can work for everyone. You do not need to order different sizes of promotional coffee mugs. So you don't have to be concerned about buying the right styles for everyone, which can get expensive! You also would not hurt anyone’s feeling like what can happen if you give someone a shirt one size bigger.

The biggest choice you're going to have to consider is how to make the coffee mugs. There are some things to understand.

1) What type of coffee mug are you going to create? You can choose metal, plastic and ceramic. consider how the end result should reflect what your business represents. A metal promotional coffee mug will communicate that your company is strong. If you want to show that your company is caring and personal then you can choose to have ceramic promotional coffee mugs like what is used by mothers at home. If you want to project an image that your company is open even to people who are not very affluent, you can opt for plastic promotional coffee mugs.

2. Choose the design that will be shown on the mugs. Do you just want to get your name out there and do some name recognition with your company name? You can also be more aggressive so you can put your logo on one side and your address or contact details on the other side. Of course, you can also choose to feature only your company's name and/or logo on just one part.

3. And if you have the money you can even go as far as actually displaying the customers names on the coffee mug. This will show that you worry greatly about your clients. This method will be very expensive. If this idea doesn't fir into your budget, a less expensive choice is to have your client's name printed on the box that the mug comes in.

Promotional coffee cups are a great way to brand your company name and get name recognition out in the community. You will be able to promote your business to a lot of different people. And you can always mess around with various slogans or design ideas so you can rise above all the rest!


The best promotional coffee mugs are easy to come by if you know where to search. Visit my site and I will show you where to get custom coffee mugs that suit your business.

http://promotionalcoffeemugs.org

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