| Digital TV Receiver: Is Digital TV A Customer Complaint Magnet? |
The switch from analog to digital TV is on its way---whether we're ready for it or not!
For your average dropship reseller, this new phase of broadcasting might be a golden opportunity because there aren't many resellers getting in on the action as yet, and also because it is something that almost everybody in the civilized world is going to have to use.
But, the downside to this rosy picture is that there are bound to be multiple problems associated with the sale of the digital TV receiver and other digital TV products.
For one thing, there still isn't a lot known about them.
Gray areas remain with unanswered questions and problems with no solutions to date.
So, is the potential for gain worth the risk?
First, let's look at the three different digital TV formats:
1. ATSC: The format used in North America, some parts of Asia and some parts of Africa.
2. DVB: Europe, Asia, Oceania, and parts of Africa.
3. ISDB: Japan and Brazil although other South American countries are considering using it, too.
Now, do you see how confusing this is? ATSC, for instance is used in some parts of Asia and some parts of Africa. DVB is also used in some parts of Africa. ASDB might or might not be used in other South American countries other than Brazil.
You will really have to stay on your toes to keep abreast of all this and even then, you're bound to end up with customers who have purchased the wrong product.
Add to that muddled mix the fact that digital TV won't convert at all for some types of television related items and you have the recipe for a veritable hash of problems!
Will these things cause problems for a reseller?
No doubt about it!
Still, even knowing that problems are bound to arise, digital TV could be a resellers dream for the most part with the occasional nightmare thrown in for good measure.
What are Some Other Potential Problems With Digital TV?
The sad truth is....there are some other problems that could cause a reseller and customers grief. Here are a few of them:
* Some existing analog equipment will be less functional with the use of a converter box. For example, television remote controls will no longer be effective at changing channels, because that function will instead be handled by the converter box. Ditto for analog based DVD recorders, VCRs, and hard drive DVRs.
* Image problems! DTV images have some picture defects that are not present on analog television. When a compressed digital image is compared with the original program source, there may be: quantization noise, incorrect color, blockiness, and a blurred, shimmering haze. Oh joy!
* Digital televisions have a noticeable delay when changing channels, making "channel surfing" more difficult.
To avoid possible problems with customers, resellers should include ALL of the above information right on the webpage with the product where it is easily seen.
Also, provide contact information and encourage shoppers to ask for help before buying a digital TV product!
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Article Source: UnArchived Articles
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