 |
|
|
|
|
To separate fact from fiction, Canine Kingdom brings you debunked myths, verified facts, and statistically proven methods.
|
New Today: 6 Last 30 Days: 368 Total Published: 9,484 Total Pending: 177 Contributing Authors: 2,807 Article Views: 5,551,224
|
|
|
|
Articles » Internet Business » Internet Marketing » Effective or Irritating: The Use of Pop Windows in Internet Marketing
|
|
|
|
|
- Article Views: 1513
- Word Count: 626
- Date Contributed: Apr 12, 2006
|
|
- -
|
| Effective or Irritating: The Use of Pop Windows in Internet Marketing |
A few years ago, pop-up windows were all the rage in Internet marketing. It seemed that every time one opened a web page they would be bombarded with offers for this or that. It had gotten to the point where surfing the Internet was almost like playing a video game; when the ads would pop-up one would try and close them out before another one came. This is
precisely why we have seen the decline in the use of pop-up windows on the Internet today; surfers simply
do not even look at the pop-ups anymore. They close the windows out before even reading the ad. Very
often, a surfer will even leave your site if there are too many pop-up ads. They simply do not want the hassle of closing those windows while trying to obtain the information that your site has to offer. This information, while valuable, is not as valuable as the
surfers time. Studies have shown however, that even with these set backs, pop-up windows are still an
effective method of Internet marketing.
Is there some way that pop-up windows can be less irritating and still be effective? Yes! What if the pop ad were seen upon exiting your site instead of entering? This would allow the surfer to obtain the information that they need from your site, feeling
that they were able to come and go quickly without being hassled by other ads and offers all the while making the surfer happy. You have left the surfer with a positive attitude and therefore are more likely to respond to the pop advertisement. This is being accomplished more and more by using what is being called pop-under windows. When the surfer comes to
your site, the ad is opened discretely behind the your web page. Then, upon leaving your site, after obtaining all the information that they need , will
see the ad and therefore be more likely to respond.
Since the surfer has the information, he has achieved his objective and is now open to do other things; ideally respond to the pop under advertisement.
Not all pop-windows are created equally. There are some things that you can do to make your pop-windows,
whether pop-up or pop-under more effective. The pop-window should be easy to “escape” from. If the
surfer does not want to see the add, but has a hard time closing it out, they will likely become frustrated and could leave your site all together.
You should either use a button to that will allow the surfer to close the window or be sure that the “x” is
easily visible. Another good idea is to use a script that utilizes cookies. Cookie will prevent pop-windows from overloading the surfer since you can
decide the frequency of the pop-windows, rather than each time a page is opened. Also be sure that there
is no more than one pop-window per page.
When creating a pop-window, you will be asked to fill out a short information form, select the length of
cookies, and choose the layout of the pop-window.
When choosing the design of the pop-window, you can increase the effectiveness by creating a large
headline that includes benefits that will be most appealing to the customer. You should also consider
using incentives and lastly do not ask the customer to read a long and drawn out advertisement. Keep the message simple yet powerful and your pop-ads will be sure to generate profits for your site.
Name is william cadet and i am here to tell you how people all over the world are making substantial amounts of money from there own computer. If the programs and steps are followed you can gain full time or even wealthy salaries. ITS THAT SIMPLE. Check out the sites  www.pluginprofitsite.com/main-11588
www.lazymillions.com
Article Source: UnArchived Articles
|
|
|
|
|
|
 |
