| Postcards From Hell: Why Your Marketing Postcard Repulses People |
Color postcard printing for marketing can be a cutthroat business. With all the mail marketing strategies out there, color postcard printing has become one of the most popular and hence more competitive. So why are much of the postcards these days so lackluster? Why do most people just throw marketing postcards away with the junk mail? If you do postcard printing for marketing, you may ask why your postcards repulse people? Well, if those are your questions then you have come to the right place. Below are the hallmarks of bad postcards, postcards from hell that most people just turn away from and never look at a second time. Try to avoid these characteristics as much as possible when making your own custom postcards.
Too commercialized
One of the worst postcards ever published is postcards that are too commercialized. Yes we know, capitalism and all its wonders have a lot of beneficial effects. However, there must be a line between respectable marketing, and just so much junk mail. Postcards with a lot of company logos and a product catalog or advertisement is an example of this. Also, blatant marketing messages are included in this category. You don’t have to appear too eager and direct with your marketing. The worst thing you can do is make a postcard that says “best deals” or “wonderful travel packages.” Also, never-ever create a postcard that says “you may have won!”All these color postcard designs mark them as commercial and possible junk mail. We already have “Spam” in email; most people would not want them in their mailbox as well. Most color postcards like this would be bound for the trash.
Lack of message depth
Another bad characteristic of some postcards is the lack of any meaningful message. A blatant example of this would be a campaign postcard that says “Vote for Billy” without supporting details on the advantages of doing so. Or in marketing, a postcard that simply tells about a service without really discussing what makes them stand out. Postcards need a depth of meaning to make them more effective and enticing as well. It must invoke something in people. It must attract people or make them curious. If that kind of message does come through to your intended audience than that postcard is toast.
Lack of usefulness
Postcards should be useful as well. It is not a flier you know. Marketing color postcards that you cannot send to other people because it is not worth it, is a bad postcard. Postcards without reserved spaces for a message and a stamp are basic examples of this. In terms of design, bad marketing postcards usually have no novelty value and hence are not really useful for sending. The images used for these kinds of postcards are simple and boring. For example, a postcard may have a picture of a chair that is being sold by a company. If it is not designed well with a few enticing touches it would really look plain. Why would you want to send, or resend something like that?
Substandard quality
Lastly, a postcard is destined for the trash if it is not made well. If it is flimsy, non-glossy and rough why would you really keep it? Also if it is a marketing postcard, the lack of effort may convey the message that you are really not the serious in what you are doing. Color postcard printing is an investment that must be taken seriously. If you do not want to make quality postcards, then all that investment goes to the trash.
Those are the hallmarks of postcards from hell that are destined for the trash. Avoid these traps when making your postcards and you should see some return in your investment. People will actually read, keep and maybe even send them.
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http://www.printplace.com/printing/full-color-postcard-printing.aspx, http://www.printplace.com/printing/postcard-printing.aspx
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