| What Goes Into a Good Letterhead? |
There are some very effective types of marketing out there that are far more subdued and indirect when compared to the more well-known methods. Letterhead printing is just one of these styles.
The significance of a letterhead is the connection it forms between your company and every letter you send out to people. In order to spread your brand name you need people to see that brand name over and over again. This is simply the only real way to get your brand to stay with a person.
Letterhead printing allows you to do just that with your letters, so you can be sure that your brand name spread as far as it can.
But what exactly goes into an effective letterhead? Is it just about having your brand name on the letter, or is there more to it?
There are a few general rules for an effective letterhead you should follow if you want yours to do the best job that it can.
As I already mentioned, every letterhead should always have both your company name and your company logo on it. Often too a company will place their slogan right underneath their company name as well to give that much more recognition.
This part of the letterhead is often in the top, left hand corner of the page. This isn’t always universal, but you’ll find that most letterheads you see will have the name and logo in the left corner.
Many letterheads also choose to have contact information in the bottom left corner of the page as well. This way you can make sure that they always have multiple ways of getting into contact with you.
Some letterheads have more visual details to them, such as a border going around the length of the page, or a stronger design element mixed into their brand name. Think about a larger bar across the top of the page that includes the name and logo, but also has its own design elements, whether that’s certain colors or various images. This might relate to your industry as well.
For one example a company centered around pet products might have some pictures of paw prints at the top of the letter next to the company name. This emphasizes the business itself in a way that’s in addition to the brand name.
There is no single right or wrong way to go about getting your letterhead made. Sometimes a more basic brand name in the corner will be all you need, and sometimes you might want to go for the more elaborate design. Different industries will certainly favor different methods for your letterheads. It’s up to you to figure out what will work best for your customers.
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