| Which Poster Size Do You Need For Your Marketing Campaign? |
A color poster can do wonders for your next sales presentation, your trade show presentation or just hanging in your store window to draw people in. No matter how big your poster printing budget, you can create colorful, eye-catching posters in whatever size fits your budget.
A poster can be small and flyer-sized, or it can be big enough to get the attention of people driving by a busy downtown street. You can either pay X amount to print a bunch of small posters to post in your store, in community areas or to hand out on the street, or you can pay the same amount to print one huge poster for a trade show or as a sidewalk sign to bring in customers from the street.
Let us review the poster sizes you can purchase and use in different situations.
Small: 11” x 17”
These smaller sized posters are great for those with a smaller budget. It is bigger than the standard legal size paper (8.5” x 14”) that most home desktop printers top out at.
This size is best for indoor use when you have a small space. Its size makes it easy to see from a few feet away, but not so big that you must stand a few feet away to see it all. You can also use this size outdoors in phone booths, bus station stops and community boards, like at a university campus.
Small posters work best with lots of graphics and little text. Many non-profits use this size to advertise their events.
Medium: 18” x 24”
This is the standard indoor poster size, used a lot in movie rental stores and sold as personal “heartthrob” posters for teenagers. (Come on, you know you had at least one!)
These are large enough to contain look-at-me graphics and read-me headline text along with smaller text that gives details. These types of posters are often placed in waiting areas of doctor’s offices or 10-minute oil changing businesses, where customers have time to read the smaller print.
These can also be used outdoors, in display areas that are close to pedestrians, like in front of downtown buildings. The design and headline text are big enough to be noticeable from a distance for walkers and slow drivers, or drivers stopped at street lights.
Large: 24” x 36” and 27” x 39”
These are generally your outdoor posters, although these can be high-impact indoor posters. For outdoor locations, these sizes can grab the attention of drivers and passers-by. Generally, there is not any small print on these because of their street location.
These are great indoor posters for big areas with high traffic like train stations, cafeterias and trade show halls. These grab people’s attention because of their large size for an indoor poster.
Custom Sized Posters
Digital printers can print posters in whatever size you need. If you want to display a poster on a certain wall or storefront window, you can ask that the poster be printed in the exact dimensions you need – from 8” x 8” to 58” x 100”.
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