| 7 Ways to Build Customer Loyalty |
Customers are hard to find. When you find one, you want to keep him, naturally. So you have to do whatever you can to make that happen. Here are some thoughtful and unique ways to help you in that cause:
Say Thank You – Right Away
When you make a sale, be sure to get the customer’s address, if he is comfortable giving it to you. Then, as soon as he walks out the door, write up a thank you note. You can have special cards ready for just this purpose, or you can handwrite them. However you do it, write it up right away and get it sent out as soon as possible. When a customer receives a thank you that quickly, it usually is very impressive to him….and he is more likely to come back to your store.
Give Repeat Business Discounts
When you send out the thank you card, send along a note telling your new customer about a special deal you have going – just for him. Tell him that, to thank him for his business, you are offering him a deal.
Ask Questions
I know this thank you card is getting packed pretty quickly, but we’re going to add some more to it. Include a questionnaire or survey with strategic questions on it. That way, while you are thanking your customer and giving him a discount, you can get feedback at the same time.
Throw in Some Extras
Put together a brochure printing project that is to be included in your thank you card package. This brochure should be directed to (who else?) loyal customers.
Remember Their Birthday
If you can get them to tell you their birthday, get in the habit of sending birthday cards to your loyal customers. This may seem cheesy, but it is a great way to make your customers feel good and remember your store.
Start Sending a Newsletter
Now that you have the customer’s attention, make sure you keep it. If you don’t already have a regular newsletter, start one. Whether it’s monthly or quarterly, you can send it to your regular customers and reinforce all of the other things you have been doing.
A Catalog, Too
This is not a must, but is a nice bonus if you do it. If you already print up catalogs on a regular basis, make sure you send one to your loyal customers. No one is more likely to buy from your catalog than those who have already bought from you, so it can be quite profitable to send one to them.
Try out some of these ideas, and you will see how effective they can be. Simply showing a heartfelt thank you to customers can have a significant effect on your bottom line.
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