I’ve heard this debate go on for hours before, between friends – is it the link exchanges, the organization, the domain name, the web server, the program you use, the color scheme, the social bookmarking, the logo…. I’ve heard them all make a case for each one, and each one plays its role in contributing to a website but as you probably may have heard before - “content is king.”
If you do not have quality content on your website, then forget about it, your web site is not going anywhere but to the gutters. And quality content means two things:
1. Making sure you are in Good with SEO
2. Making sure your content is pleasurable and readable
Making sure your SEO is good is the most important part. As stupid as it sounds, the “pleasurable-ness” is less important because if you have good content but no SEO, no one is seeing it because it isn’t indexed in the search engines so then your web site won't make much money will it? I’ve come across so many websites with terrible quality content that get decent amounts of traffic many times in my experiences with the web. Making sure you have good SEO gets you the traffic, but making it pleasurable to read keeps the people coming back to your website.
You want people to bookmark your site. That should be your goal when writing your content for your website. You want to make it good enough and like-able enough for them to subscribe to your RSS feeds and add your site to their list of favorites. I may end up at a site with good SEO and terrible content, but I definitely will not go back to it.
Writing good quality content sometimes poses a threat to web developers that aren’t too good at writing. There are ways around it however. Hiring professional content writers is the best possible way to get the best of both worlds – good SEO and great quality of content. Professional article writers know exactly how to manipulate your content so that it is optimized to the fullest for search engines.
If you don’t know anything about SEO, then hiring a professional web content writer would probably be the best way to go because you aren’t going to bring in any traffic with out good SEO. On the other hand, if you are not that good of a writer but still know SEO, then you can get away with writing yourself. I’ve seen tons of websites with people that can’t even spell right that do just fine because they get a lot of search engine traffic – however, they rarely get returning visitors, so if this case applies to you then you should still probably heavily consider hiring content writers.
So as you can see, both techniques are every important for content writing. Having one without the other usually ends up in failing websites. It takes a lot of practice to get both down and most of the time it’s better to not even deal with your own content.
Corry Cummings is the author and owner of Content Customs; a company that is responsible for producing High Quality Unique Writing Services
 www.contentcustoms.com
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